MASS MEDIA. Then and Now. Old and New. A Generational Perspective.

Father-daughter CMC duo, Jeff Klein ’75, a longtime media executive and Kendyl Klein ’14, a new media strategist, discuss the digital landscape, how mass media has changed and implications for brand management, advertising, and society in general. 

Tuesday, October 29 at 5:30pm to 5:30pm

Marian Miner Cook Athenaeum
385 East 8th Street, Claremont, CA

Event Type

Athenaeum

Audience

zzCUC Lecture

Website

https://www.cmc.edu/athenaeum/mass-me...

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