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Whether you are convincing your colleagues to support an innovation or a change or a new direction, persuasion is the foundational skill you need to possess. Getting in our way are lots of popular stereotypes about this activity. As Professor Conger will explain, most of these set us up for failure. At the heart of truly effective persuasion is the notion that it's a skillful conversation. In this discussion, Professor Conger will provide a practical framework and tools to help you lead these conversations with your colleagues. You'll find that more of your ideas and initiatives will see the light of day.